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Hyundai: Destination Unknown

In support of the all-new Hyundai Tucson launch, Greenlight Media and Marketing and iHeart Radio created a once in a lifetime secret concert experience in Los Angeles featuring the platinum-selling band, Imagine Dragons. Superfans were hand selected by the band, to drive in Hyundai Tucsons to popular sites and hidden gems around LA, solving clues that eventually revealed the location of the secret concert. Fans were treated to an intimate acoustic Imagine Dragons show at the legendary and just re-opened Clifton’s Cafeteria. The concert was broadcast live in Times Square and streamed through iHeart Radio’s stations and websites.

I’m proud to have directed and produced the experience, content and an amazing crew of over 100 for No Mimes Media.

Check out the videos:

Project Details

Client: Hyundai / Greenlight

Date: 2015

Director
Producer