The Toyota Camry has been the best-selling car in America so many times, it’s hard to keep count. For the launch of the all-new ’07 Camry, Saatchi & Saatchi put together a $100M campaign that helped re-define what people thought of their favorite car.
The spots, shot in New Zealand by famed DP Janusz Kaminski, print, outdoor and interactive were beautiful and informative.
I led a team of over 100 developing the campaign for more than a year. The result: record-breaking sales, once again.
Check out the campaign recap, spots and other materials below.